* カバー分野
Filmed Entertainment
TV Networks: Broadcast and Cable
TV Distribution
Recorded Music
Radio and Out-of-Home Advertising
Internet Advertising and Access Spending
Video Games
Business Information
Magazine Publishing
Newspaper Publishing
Book Publishing
Theme Parks and Amusement Parks
Casino and other Regulated Gaming (expanded)
Sports
メディアおよびエンタテイメントの世界市場規模は,2005年が1兆3300億ドルで,2010年には1兆8300億ドルに達すると予測している。年平均成長率(CAGR)にすると6.6%である。2010年までのCAGRが最も高い分野はインターネット広告市場で,11.4 %と見ている。
分野別に,目立った点をかいつまんで紹介する。
◇映画
・米国の映画館売上:2005年の90億ドルから2010年の111億ドル。CAGRは4.3%.
◇テレビ放送
・日本の市場:2005年が198億ドルで,2010年までのCAGRは3.9%。
◇テレビコンテンツの配信
・米国のVOD市場:2010年を39億ドルと予測,CAGRは22.0%と高成長。
◇音楽
・音楽配信市場:2005年の6億5300万ドルから2010には49億ドルに。CAGRは49.5%。音楽市場において音楽配信の占める割合が,5%(2005年)から33%(2010年)へと急増する。
◇ビデオゲーム
・米国のワイヤレスゲーム市場:2005年の6億4600万ドルから2010年の23億ドルに。CAGRは28.6%。
・アジア・パシフィック地域のオンラインゲーム市場:2005年の16億ドルから2010年の44億ドルへ。CAGRは23.0%。
◇ビジネスインフォメーション
・米国市場:2005年の433億ドルから2010年の561億ドルに。CAGRは5.3%。
◇雑誌
・米雑誌広告市場:2010年に292億ドルで,CAGRは4.5%(内訳:B2C雑誌は160億ドルでCAGRは4.5%,B2B雑誌は132億ドルでCAGRは4.4%)
◇参考
・“Global Entertainment and Media Outlook: 2006-2010”のIndustry Preview (PricewaterhouseCoopers)
◇Filmed Entertainment
・"U.S. box office growth will average 4.3 percent compounded annually during the next five years from a weak 2005, taking total box office spending from $9.0 billion in 2005 to $11.1 billion in 2010. However, admissions in 2010 will remain below the levels achieved during 2002-04."
◇Television Networks: Broadcast and Cable
・"In the U.S. digital video recorders (DVRs), digital television, and high-definition television (HDTV) will enhance the appeal of television, leading to increased viewership and advertising."
・"Japan is the dominant country in Asia Pacific in terms of value, at $19.7 billion in 2005, equivalent to 54 percent of total spending. Japan is slowly emerging from its long-term economic slump, and its television network market will expand at a 3.9 percent annual rate through 2010, a significant improvement compared with the 0.2 percent growth compounded annually during the past few years."
◇Television Distribution
・"In the U.S. VOD will be the fastest-growing category, at 22.0 percent compounded annually, and will grow to $3.9 billion in 2010."
・"In Asia Pacific Hong Kong has been the fastest-growing market during the past two years, more than doubling as a result of the introduction of new channels and a developing IPTV market. Although Hong Kong constituted less than 1 percent of all subscription households in Asia Pacific in 2005, it accounted for 57 percent of the region’s IPTV households."
◇Recorded Music
・"Licensed digital distribution will rise from $653 million in 2005 to $4.9 billion in 2010, a 49.5 percent compound annual increase. From a 5 percent share in 2005, digital distribution will constitute 33 percent of recorded music spending in 2010."
◇Video Games
・"In the U.S. wireless games will experience the fastest rate of growth, increasing from $646 million in 2005 to $2.3 billion in 2010, a 28.6 percent compound annual increase."
・"In the Asia Pacific region online games became the second-largest category in 2005, passing the PC game total, and will increase by 23.0 percent compounded annually, reaching $4.4 billion in 2010 as compared with $1.6 billion in 2005."
◇Business Information
・"Growth in the United States will average 5.3 percent compounded annually to $56.1 billion in 2010 from $43.3 billion in 2005."
・"In the Asia Pacific region financial information will total an estimated $4.5 billion in 2010, growing by 5.7 percent compounded annually from $3.4 billion in 2005."
◇Magazine Publishing
・"In the U.S. Advertising will total $29.2 billion in 2010, up 4.5 percent on a compound annual basis, with consumer magazines reaching $16 billion, growing by 4.5 percent compounded annually, and business magazines rising to $13.2 billion, a 4.4 percent average annual increase."
・"New regulations will encourage international publishers to invest in the People’s Republic of China (PRC) and India, thereby stimulating magazine publishing in those territories."
◇Newspaper Publishing
・"In the United States, newspaper Web sites will drive advertising growth as online distribution becomes a significant delivery channel."
・"Japan is the largest market in Asia Pacific, at $21.1 billion in 2005 and 45 percent of the total. The market has been essentially flat during the past three years, which represented an improvement compared with low- to mid-single-digit declines during 2001-02."


