1)・Create a list of top keywords and integrate them into future web pages.
2)・Make all title tags reflect keywords
3)・Submit to popular directories
4)・Comment on blogs in your sector
5)・Submit articles to popular article directories
6)・Submit web pages to social bookmarking sites such as Digg, Delicious and Reddit
7)・Make sure your urls are search friendly
8)・Update your site often
9)・Write punchy, exciting, informative, useful
copy.
10)・Address the needs of your users
11)・Provide solutions to your users problems
12)・Have an “about us” type section on your website.
13)・Have contact details on your site
14)・Get to know your competitors
15)・Swap links with competitors
16)・Launch joint projects with competitors
17)・Exchange articles with your competitors.
18)・Subscribe to forums in your sector and participlate.
19)・Seed forums with solutions to problems.
20)・Have a link to your website in your forum signature file.
21)・Get a Squidoo, Myspace, Bebo or any other popular social networking site page and include a link back to your site and information about you and your skills.
22)・Read Problogger.net regularly and always submit to the article contests.
23)・Add social bookmarking links to allow your users to vote for your blog
24)・Design your site for your users and not the search engines.
25)・Perform keyword research for your sector, know what words people use to search for your subject.
26)・Link to sites that your users will find useful and informative.
27)・Link grub from friends, relatives, local Chamber of Commerce, library, suppliers etc.
28)・Create a page in Wikipedia about your site and link to it within the wiki system.
SMOのためには，自らコミュニティーに参加すべきとか，Wikipediaに
自分のサイトについてのページを起こすべきとか，結構，役立つ指摘も多い。だが，競合サイトとリンク交換したり，共同プロジェクトを立ち上げたり，記事交換をすべきと，15)〜17)で述べている点については少し理解に苦しむ。でも米国の新聞社サイトにおいては，競合他社サイトとリンクを張り合ったり，記事を交換したり，クラシファイド広告やニュースアグリゲーターで共同プロジェクトを組んだり，しているが・・。ソーシャルサービス時代においては，自社サービスだけにユーザーを囲い込むことはダメということか。
◇参考
・28 things I did to improve traffic to my website in 2006
