Another good month for our RSS feeds in July. I know it sounds a bit pointy-headed, but getting your favourite chunks of the News website delivered by an RSS feed to your desktop is so easy even I can do it. Take a look at the help page for more info. In July, with all the major news events that went with it, the RSS feeds of our news indices delivered 26.7 million click-throughs to the site, a 30% increase on the previous month.
要するに,RSSフィードはニュースサイトの集客アップに効果的だと言うこと。