米国のマーケッター，ブログ広告やRSSへの関心高まる

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　ロイターの記事より。Forrester Research によると，マーケッターの64%もがブログ広告に関心を寄せている。RSSにマーケッティング情報を組み入れようとしているマーケッターが増えている点に，注目したい。

　As many as 64 percent of marketers are interested in advertising on blogs, according to a Forrester Research study, though their investment would still be a fraction of the $14.7 billion expected to be spent on Internet ads this year.

Another 57 percent are looking to include marketing messages on RSS (Real Simple Syndication) feeds which allow a viewer to see instantly updating headlines from news, Web logs and other sites via a simple Internet browser.

◇参考
・Big media companies weigh blog strategies
http://www.reuters.com/newsArticle.jhtml?type=internetNews&storyID=8415106